The World’s Top 10 Sustainable Destinations: ITB Berlin Unveiling

ITB Berlin also known as the Internationale Tourismus-Börse Berlin is the world’s largest tourism trade fair. Companies such as hotels, tourist boards, tour operators, system providers, airlines and car rental companies are represented annually at the fair.

The ITB Berlin takes place in March at the Messe Berlin and always has an official partner country. This year the ITB Berlin took place from March 6 through 10 and was represented by Malaysia, truly Asia. At the end of its Opening day, March 6 the World’s Top 10 Sustainable Destinations were unveiled at the fair. 44 finalists had first been selected from 100 top-sustainable destinations by a Jury representing 12 international organizations. (Lonneke de Kort) was part of the jury panel who announced the following the winner:


ITB Earth Award                                 —  Republic of Palau

Best of Cities                                       —  Ljubljana (Slovenia)

Best of Communities & Culture   —  Gozo (Malta)

Best of Nature                                    — Dutch QualityCoast Delta (Netherlands)

Best of Seaside                                  —  Torroella de Montgrí – L’Estartit (Spain)

Best of Ecotourism                           — Republic of Guyana

Best of Africa                                      — Chumbe Island (Tanzania)

Best of Asia-Pacific                          —  Bardia National Park (Nepal)

Best of the Americas                       —  Galapagos National Park (Ecuador)

Best of Europe                                    —  Portugal




The event was organized by Green Destinations with the support of TravelMole’s Vision on Sustainable Tourism, and ten other Top 100 Organizing partners.

Before ITB Berlin, some countries, local governments and protected areas had everything on the line which ensured tourism sustainability, however, they were hardly visible in the larger tourism award schemes. This has changed since ITB Berlin started hosting this annual Sustainable Top 100 Awards event which finally recognizes the key role of these destinations and their efforts.

Lastly, was also very proud to team up with front-runner and thought-leader Thompson Okanagan in sustainable tourism to herald the effort of Biospherere RTI communities and businesses to connect efforts, offer and demand to push the sector towards a more sustainable one at ITB Berlin.


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