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Sustainable destination Slovenia

A scenic country located in the heart of Europe. Discover the charming towns, enjoy the folk culture and flavourful cuisine, and wander through the lush valleys, snow-capped mountains and Venetian-style beaches – where the Alps meet the Mediterranean and the Pannonian Plain.

Sustainable destination Slovenia is a small country in Central Europe bordering with Italy, Austria, Hungary and Croatia and making it easily accessible to travel to. The country covers an area of 20,273 square kilometres and has a population of 2.084 million. In addition to Slovenian, most inhabitants speak also English; while the Slovenian currency is Euro.

Known for its mountains, ski resorts, lakes but also for its green forests and local fine wine, it a great getaway choice where visitors can swim in the sea in the morning and climb mountains in the afternoon. Between the Slovenian treasures figure the Bled lake, the Postojna cave, the UNESCO Nature and Culture World Heritage Site, Skocjan caves, Piran and the salt pans, the capital, Ljubljana and many other green attractions.

Sustainable destination Slovenia

As international tourism grows more and more, the Slovenian Tourism Board has taken a number of measures to align the marketing strategies with the impact of tourism flows. The Green Scheme of Slovenian Tourism, researches and monitoring activities, create the basis for minimizing the negative impacts. Such measures include the careful selection of target groups and markets, before and after season marketing activities, the complete absence of high season campaigns, the promotion of the less crowded tourist areas and the development of Slovenia Unique Experiences and tourist products, available throughout the year and with special attention to culture, well-being, gastronomy and nature. With the help of smart solutions and modern technology, the Slovenian Tourism board is seeking to steer tourist flows towards a sustainable development and an effective management of the destination.

Slovenia won the Sustainable Top 100 Destinations Awards at ITB Berlin in 2018 and now again in 2020, for the Best of Europe category, along with all the Green Destinations of Slovenia. The capital city, Ljubljana, also won the Best of Cities Award in 2019.

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most sustainable locations

Sustainable destination Ljubljana The capital, Ljubljana, is a dainty city with its own special charm. From dragon myths to sculptures and artwork, gorgeous architecture dating back to the Baroque period, the clock tower, the Old Town and its little squares, and the Ljubljana Castle overlooking the city; there is plenty to do and see in this sustainable, award-winning destination.
Sustainable destination Bled The picturesque town of Bled features a glassy lake with a small island right in the centre, perfect for boating trips or more adventurous activities, such as kayaking or canoeing. Visiting the Gothic church, hiking around the lake or travelling to one of the skiing areas just outside of Bled, are all common activities here.
Sustainable destination Miren Kras Famous for its biggest attraction, the Monument of Peace, counts a number of activities such as fishing, horseback riding, hiking, biking, snowboarding and kayaking, and is the perfect place to try local produce and the mouth-watering Slovenian cuisine.
Sustainable destination Podcetrtek More than half of the surface of the destination lies in the Kozjansko National Park, renown for its biodiversity and devotion to the preservation of old types of fruit, such as apples and pears.
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