The town is the largest on the island of the Lošinj archipelago, located in the south and is known for its maritime! Furthermore, due to the combining of fragrance of thick pine forests and medical herbs, this island is a unique place where aromatherapy is out in the open! Mali Lošinj is a top 100 sustainable destination awarded by Green Destinations.
The town of Mali Lošinj has the largest merchant marine of the Croatian islands. The island strives to preserve its natural and cultural resources and promotes itself as health and sports destination. The city of Mali Lošinj sets sustainable tourism development goals in their tourism strategy and aims to achieve them by the year 2020. They are nationally considered as an example of good tourism management and sustainable practices. Moreover, in 2016 they also won the award of the European Tourism Indicator System for Sustainable Development (ETIS).