BookDifferent is proud to announce an exciting new strategic partnership with Considerate Hoteliers - press release

Amsterdam/London: 8 april 2015. In order to be able to offer hotels the opportunity to position themselves within the market according to their Co2, which can be measured through the use of Con-Serve, Considerate Hoteliers is proud to announce a new strategic alliance with BookDifferent.com.

CH logo kleinConsiderate Hoteliers’ mission has long been to encourage responsible business practices within hotels  as their credo is that sustainability ultimately enhances bottom lines as well as protecting the environment.

Through the launch of its on-line monitoring platform Con-Serve, which allows hotels to measure its sustainability efforts in data, Considerate Hoteliers has made a major contribution to further establishing Co2 transparency as a norm within the whole sector.

The data collected through Con-Serve not only helps hoteliers to manage their operations more efficiently, saving water, gas, electricity and therefore reducing their Carbon Footprint overall, it also gives them a better positioning vis-à-vis their hotel guests.

In order to be able to offer hotels the opportunity to position themselves within the market according to their Co2, Considerate Hoteliers is proud to announce a new strategic alliance with BookDifferent.com.

BookDifferent is the first and leading hotel booking site, which indicates which of their hotels have been certified with one of the top ‘green’ accreditations within the travel industry. It therefore allows a traveller to chose the right hotel according to their own sustainable standards, and further gives the opportunity to support a charity associated with BookDifferent.

Through this strategic partnership, all hotels featured on BookDifferent.com, can now also access the services of Con-Serve and are encouraged to show their real live Co2 data along with their hotel profile. It will strengthen the proposition and green efforts of hoteliers in the eyes of consumers.

Marketing Director Xenia Hohenlohe at Considerate Hoteliers comments on this partnership “It is a match made in heaven, as two companies who have the same ethos and mission to make CO2 transparency a standard within the travel industry, have decided to team up enhancing each others’ business substantially”

Lonneke de Kort, Business Development Director at BookDifferent underlines this message “ This CO2 transparency is a big step forward in making it easy for consumers to travel green. It will help to increase the number of eco-friendly and sustainably aware travellers, which will drive other hotels to go green too and create an incentive for the sector as a whole. We are very excited to team up with Considerate Hoteliers to strengthen our joint mission”.

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Not for publication:

For more information about BookDifferent,  please contact Lonneke de Kort (lonneke[at]bookdifferent[dot]com

 

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