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Fair Trade Tourism

Fair Trade Tourism is a non-profit organization promoting best-practice responsible tourism in Africa. Their goal is to raise awareness about responsible tourism in Africa, and to assist tourism businesses to operate more sustainable. They work to accomplish this through their membership and certification programs. The Fair-Trade Tourism certification label represents best-practice responsible tourism – defined by fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.



Fair Trade Tourism label was benchmarked against the GSTC standard


 Fair Trade Tourism is compliant with following hearts of the 




Fair Trade Tourism standard performed as the Greenest Choice, according to the staygreencheck methodology. All the accommodations certified by Fair Trade Tourism will have the 4 heart of the staygreencheck. You can recognize them as follows:



For a tourism product to be Fair Trade Tourism certified it must be assessed against the tourism product compliance criteria, which are derived from the Tourism Product Certification Standard. Tourism businesses that want to get certified by Fair Trade Tourism apply for an on-site audit by a professional audit company appointed by Fair Trade Tourism to audit against Fair Trade Tourism standard. During the on-site audit, auditors will verify compliance with several criteria relating to business practices and human resources, community resources, cultural heritage and environmental practices. Once all mandatory areas of compliance have been met (within the required timeframe), Fair Trade Tourism certification will be awarded. The criteria are business practice and HR, community resources, cultural heritage and environmental practices. The Fair-Trade Tourism audit process complies with international best practice, as set out by the GSTC.


  • The certificate is valid for 3 years gold.
  • Fair Trade Tourism auditing process is done by a 3rd party auditing company to check if areas of compliance are met.
  • See Fair Trade Tourism standards here
  • Do you want to know more about Fair Trade Tourism click here


Best practics

At De Zeekoe fairness, ethical business practice and environmental respect form the basis for sustainable tourism. Through social upliftment and addressing the needs of the community, De Zeekoe employs and gives housing to 20 families on the farm. They aim to positively raise the standard of living and uplift the local community on an ongoing basis. Generations of our employees and their children have been educated by Zeekoegat Primary. With this project they hope to address the needs of their community by improving the medical health care and education, by developing hidden talents and keeping children busy through sports and recreation and by improving their current feeding scheme.

Khwa ttu San

Located at Khwa ttu San Culture and Education Centre, West Coast Road, R27, Swartwater, South Africa.

 This hotel offers 9 bright and comfortable rooms. Fair Trade Tourism certification award for sustainable practices. At! Khwa ttu they share with their visitors’ authentic interactions in a beautiful environment, walking and biking trails, inspiring San nature and culture tours, good food, compelling art and heritage exhibitions, professional friendly hospitality and stylish special event venues or corporate functions.


The Peech Hotel

Located at North Street, Johannesburg, South Africa.

King-size beds and spacious bathrooms with rain-showers are some of the features of the 16 stylish rooms and suites. Fair Trade Tourism certified hotel. The Peech Hotel has a bistro restaurant with champagne bar. A Planet Fitness gym is adjacent to the hotel. A boardroom and events space are also available.


The Backpack

Located at 74 New Church Street, Cape Town, South Africa.

The Backpack is South Africa’s award winning, Fair Trade accredited backpacker, which invests in people and communities, giving meaningful and relaxed, travel experiences. The Backpack offers a variety of 33 room types, from private en suites to social dormitories, each individually styled for this trendy city hostel. The Backpack is situated within walking distance of Kloof Street, Bree Street and Long Street, hosting a variety of trendy bars, restaurants and popular attractions like Green Market Square, Company’s Gardens and the Bo-Kaap.


Montagu Country Hotel

Located at Corner of Bath & Kohler Street, Montagu, South Africa.

 This hotel offers 33 stylish rooms. Fair Trade Tourism certified hotel. With the help of the attentive staff you can plan activities such as horse riding, golfing or hiking. Guests looking to explore the region can use a rental bike and car.


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