Fairfood International is a young and innovative non-profit organization that works towards improving the conditions of vulnerable people in our food system and to ensure the sustainable production and consumption of food. Our organization believes it is unfair that many of the products we buy in the supermarket are produced by people who live below poverty line.
The tomato sector is one of the hotspots we focus on. Morocco is a big exporter of fruits and vegetables to Europe, and is even the top non-European supplier of tomatoes to the European Union. So chances are high that the juicy tomatoes you eat in winter come from Morocco.
Most of these tomatoes are grown in the Souss-Massa-Drâa area, only a few kilometres away from the popular seaside resort Agadir. This area is known for its deserts, stunning valleys, gorges, Kasbahs and beaches, but it is also one of the poorest regions in Morocco. The agricultural sector is one of the most important work providers in the region and employs 70,000 workers, who are mainly women. These workers – who pick and pack hundred thousands of tons of tomatoes every year - perform their jobs under very poor labour conditions. They are often paid very low wages that are not enough to cover their basic needs and are actually below the national poverty threshold. Some workers are even forced to buy their own food on credit. For Moroccan tomato workers it is really hard to stand up for their rights and to demand higher wages because their legal right to form or join a trade union is often not respected by companies. Some workers are even dismissed and harassed because they are a trade union member.
Fairfood tries to influence the practices of global food and beverage companies and governments to make sure that these workers receive the income they deserve and are able to move towards a brighter future.
Support Fairfood International and help us to make Morocco not only an amazing holiday destination but also fair one!